CLIENT: Whistler Sport Legacies

Event logo and poster design, large-scale event signage, marketing and advertising design

In the follow up the inaugural World Cup races in 2009 and the Olympic Winter Games in 2010, the Whistler Sliding Centre held a second World Cup race in during the 2010-2011 season. The goal was to design a logo that was based around existing venue logo, as well as something that would be able to be used into the future with some simple edits. A new event poster was also designed, which were also formatted for local advertising, along with large-scale banners and bridge signs that were displayed around the town.