CLIENTS: VANOC/Whistler Sliding Center
Logo typography, event poster, event marketing and advertising design, medal design
In a lead-up to the Vancouver 2010 Winter Olympic Games the Whistler Sliding Centre held its inaugural FIBT World Cup Bobsleigh and Skeleton races in November of 2009. Hoping to introduce the community to the new track and these lesser-known sports, VANOC, who was then responsible for the operations of the venue and its events, contracted MCDD to do the typography for their logo, as well as the promotional poster. This initial contract also led to some follow-up work on the design of the medals to be awarded at the races, as well as further marketing materials for local advertising.